Neo Group sought to introduce a distinctive, family-friendly dining experience at Changi Airport. They needed a compelling brand that would stand out in a competitive food service market and appeal broadly to both locals and travelers.

Pivot & Partners undertook comprehensive brand creation for Claypot Daddy, including identity design, menu development, and interior concept planning. The strategy centered around crafting an iconic brand that embodied warmth and family-friendly values, combined with the unique appeal of traditional claypot cooking.

Increased Online Sales

Achieved a 30% increase in online sales within the first six months of launching the new platform.

Expanded Customer Base

Improved User Engagement

Enhanced user experience led to higher engagement metrics, including longer session durations and lower bounce rates.

Higher Search Engine Rankings

Significant improvement in SEO rankings, leading to increased organic traffic.

Effective Marketing ROI

Successful email and social media campaigns resulted in higher conversion rates and customer retention.